How to Standardize AI Creative Production Across an Agency
Shared setups, clear model access and one review routine that keep every client's AI production on standard Standardising AI creative production across an agency means agreeing four things once — how a client account is structured, what has to be saved before work starts, what gets checked before delivery, and who can change an approved setup — and then applying them identically to every account. The aim is not uniform creative. It is that any team can pick up any account without starting from nothing. Agencies feel this problem earlier and harder than in-house teams, for a structural reason: an agency is not one brand. It is eight, with eight sets of references, eight approved looks and a rotating cast of people working across them. This guide covers the account template, the definition of done, the QA pass and the permission split — the four standards that carry an agency from "one designer who is good at...